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Setup ton mail (délivrabilité)

The goal of e-mail deliverability is to make sure that your e-mails end up in your leads inbox and not in the spam folder.

Factors Impacting Deliverability

  1. Technical setup. Think of this component as a one-two mix between a solid car engine and a license to drive. In more professional terms, we're talking about your email setup, domain, tracking, etc.
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    Start with the Technical Setup Checklist
  2. Reputation.  Your sender reputation is measured in the same way as the one from a driver. Only instead of your driving performances, we're looking into how you send your emails, bounce rates, spam complaints, and so on.
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    Audit your e-mail deliverability with Mailreach Spam Tester
  3. Content quality.  Assessing whether your cold emails are performing and what kind of open, click, and reply rates are they receiving.