The goal of e-mail deliverability is to make sure that your e-mails end up in your leads inbox and not in the spam folder.
Factors Impacting Deliverability
- Technical setup. Think of this component as a one-two mix between a solid car engine and a license to drive. In more professional terms, we're talking about your email setup, domain, tracking, etc.
- Reputation. Your sender reputation is measured in the same way as the one from a driver. Only instead of your driving performances, we're looking into how you send your emails, bounce rates, spam complaints, and so on.
- Content quality. Assessing whether your cold emails are performing and what kind of open, click, and reply rates are they receiving.
‣
‣